Hi, I’m Maddie, founder and mum of two.
Pishuw was born out of the quiet, often chaotic moments that only mothers truly understand. The 3 a.m. feeds. The endless Googling. The feeling that no matter how prepared you think you are, parenting always finds new ways to humble you. I didn’t want another generic baby brand. I wanted something that actually felt like it was built by someone who’s been there.
At Pishuw, we’re committed to designing baby and mother essentials that actually solve problems — not just look cute on a shelf. Everything we create is thoughtfully developed with expert input and real parent feedback. No fluff. Just smoother days, and more confidence for parents navigating the hardest (and most beautiful) phase of life.
Whether it’s products that calm the chaos or resources that bring clarity, our mission is simple: to make early parenthood easier, safer, and a whole lot more supported.
Because when you take care of the parent, you take care of the baby, too.
Because Every Parent Deserves Peace of Mind
At Pishuw, we’re driven by a simple belief: baby products should actually work — and make your life easier, not harder. Every item we create is designed to support better smoother routines, and calmer days for both you and your little one.
Real Products. Real Results.
Every product in our line is tested by real families, designed to solve real problems — not just look good in photos. From newborn sleep to toddler tantrums, we’ve got your back (and theirs).
We don’t cut corners — especially when it comes to babies.
Our products are crafted with non-toxic materials, pediatrician-informed design, and obsessive attention to detail. If it’s not good enough for our own kids, it doesn’t make the cut.